Questioning the assumptions we make
© As first published in ‘a blueprint for better business’ 07/24 As a professional it...
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Author: David Wales
How to deal with the complexities of ‘human’ organisations
© As first published in HR Magazine 07/24 You may have noticed that organisations have started to...
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Newsletter #1 – Nov 2023
Dear Purposeful Humans, Welcome to our very first newsletter. Building our Purposefully Human...
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Always human, sometimes a customer: The distinction that could be undermining CX
My career in CX began unintentionally when I tried to answer what seemed a simple question: Why...
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Do customers exist or are we humans who buy things?
At first glance this may seem a matter of semantics but, as is often the case, terminology...
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