Welcome to the first episode of the PurposeFully Human Radio Hour.
On this program, your hosts, Jerry Seufert and Neal Woodson, meet Beth Karawan.
Beth is a 30-year market research veteran who, as she says, gets $h!t done. However, Beth is not your average number cruncher; she prefers to think of herself as a cross-functional collaborator. She helps teams make informed decisions by marrying quantitative data with human-centered experience data. Through all of it, she keeps the human in the conversation; that’s one of the reasons we asked her to join us. We wanted to learn her perspective on making our world more purposefully human.
But that’s not all. Beth has an interesting life journey that includes turns as a restaurant hostess, waitress, food runner, middle school hallway monitor, co-founder of a marketing and CX services company, coffee shop cashier, and donut maker. Lots of twists and turns with lots of experience she is eager to share.
